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Amarillo Technologies is acquired by r10 Consulting, a management consultancy.

Amarillo Technologies is delighted to be acquired by r10 Consulting, a management consultancy specialising in the London insurance market. Amarillo’s focus on investing, designing, and building assets to evoke change through disruptive technology perfectly align with the strategic direction of r10.

This acquisition brings together r10’s consulting expertise and Amarillo’s insurance products. Together, the two companies have the capabilities and know-how to enable innovation and much-needed disruption. Clients’ needs are addressed with insurance solutions that add value across the entire insurance life cycle – with a better connection, real-time granular level data and complete visibility for all parties.

Zoe Steele, Director Amarillo Technologies, said,

“I’m delighted that Amarillo Technologies is now part of r10. Amarillo and r10 are united in their vision to incite change in the London insurance market by bringing forward-thinking technology and first-class consultancy services together.”

Adam Foot

Amechi Pierce-Howe, Managing Director r10, said,

“Having worked closely with Amarillo Technologies creating a robust investment, business and technical go-to-market strategy, it is great to have them joining the r10 family. Amarillo perfectly fits our overall growth strategy and will add experience in developing and integrating solutions to existing and new clients. Having reviewed over forty potential insurtech investments, Amarillo’s technical assets and experienced team were by far the best fit for r10.

We look forward to working with Amarillo to innovate and challenge the existing technology approach within the insurance industry.”

About r10

r10 is a management consultancy for the insurance industry. Our clients include leadership, technology, and change teams of leading (re)insurers, syndicates, brokers, MGAs, insurtechs, and service and software providers.

When our clients need a trusted partner to guide them on their transformation journeys, they turn to r10. Using a diverse network of industry experts and partners, we share insights and deliver outcomes in a bespoke approach for each client’s unique scenario.

We provide consulting services that focus on growth, operations, and technology – including business strategy, technology investments, change management, and capabilities enhancement.

Find out more about r10 Consulting at


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